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2019 Edition of DM’s Content Marketing Mastery Certification

COURSE DETAILS:

• Module 1 Getting Started
• Lesson 1: From the Author
• Lesson 2: Here’s What to Expect
• Lesson 3: Content Marketing: The What and Why
• Lesson 4: The Content Marketing Formula
• Lesson 5: Create a Customer Avatar
• Lesson 6: Content Marketing and the Customer Value Journey
• Lesson 7: The Most Dangerous Myth in Content Marketing
• Lesson 8: The “Content Baton”

Module 2 Content that Drives Awareness

• Lesson 1: Content that Creates Awareness and Engagement
• Lesson 2: Goals at the Awareness and Engagement Stages
• Lesson 3: 5 Staple Content “Wrappers”
• Lesson 4: Content-Type: Blog Article
• Lesson 5: The 10-Point Blog Post Audit
• Lesson 6: Content-Type: Podcast
• Lesson 7: Content-Type: Video
• Lesson 8: Content-Type: Social Update
• Lesson 9: What Should My Post Be About?
• Lesson 10: How Should I Get Traffic to My Post?
• Lesson 11: Engineering Engagement
• Lesson 12: The Gate: From Awareness to Subscription

Module 3 Content that Generates Leads

• Lesson 1: Content that Generates Leads
• Lesson 2: Goals at the Subscribe Stage
• Lesson 3: Content-Type: Lead Magnet
• Lesson 4: 7 Types of Lead Magnets
• Lesson 5: The Squeeze Page
• Lesson 6: 5 Ways to Funnel Traffic to Your Squeeze Page
• Lesson 7: The 10-Point Lead Magnet Audit
• Lesson 8: Content-Type: Event
• Lesson 9: In-Person Events at the Subscription Stage
• Lesson 10: Online Events at the Subscription Stage
• Lesson 11: From Subscriber to First-Time Buyer

Module 4 Content that Sells

• Lesson 1: Content that Sells More (and More Often)
• Lesson 2: Goals at the Convert Stage
• Lesson 3: Goals at the Ascend Stage
• Lesson 4: Anticipating and Satisfying Intent
• Lesson 5: Content-Type: Customer Story
• Lesson 6: Content-Type: Product Demo
• Lesson 7: Content-Type: Product Comparison
• Lesson 8: Content-Type: Event
• Lesson 9: The Gray Area Between Copywriting and Content Marketing
• Lesson 10: Indoctrination and Onboarding: From Buyers to Loyal, Raving Fans

Module 5 Content that Increases Retention & Loyalty

• Lesson 1: Content That Increases Customer Retention & Loyalty
• Lesson 2: Leveraging Awareness Content
• Lesson 3: Content-Type: Welcome Email
• Lesson 4: Content-Type: About Page
• Lesson 5: Content-Type: Packaging and Package Inserts
• Lesson 6: Content-Type: Support Documentation
• Lesson 7: Content-Type: Events
• Lesson 8: Digging a Competitive Moat with Content Marketing

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