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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

MODULE 1: Plan 10x emails

• All businesses are email businesses
• The 3:1 Rule
• 3 to 1 Planner.pdf
• The segmentation essentials
• Segmentation Worksheet.pdf
• A deeper look at segmentation
• Segmentation.pdf
• Segmentation Worksheet – Start Here.pdf
• How to plot a drip or lead nurturing campaign
• How to plot a drip or lead nurturing campaign (Part 2)
• Fibonacci Planner.pdf
• How to plot a drip or nurturing campaign.pdf
• How to structure the content of your drip campaign
• How to structure the content of your drip campaign (Part 2)
• PASOP Worksheet.pdf
• How to plot a SaaS onboarder
• How to write a SaaS email campaign.pdf
• Bag o’ emails
• Bag O’ Emails.pdf
• Newsletters: You need a USP
• Value Proposition Scorecard.pdf
• Newsletters: What should I write about?
• Newsletters: What should I write about? (Part 2)
• MODULE 1: Plan 10x emails: Quiz

MODULE 2: Write 10x emails

• How to use this module
• Copywriting essentials: From lines
• Copywriting essentials: From lines (Part 2)
• From Line Checklist.pdf
• Copywriting essentials: Subject lines
• Copywriting essentials: Subject lines (Part 2)
• Subject Line Formatting Checklist.pdf
• Email Subject Line Formulas.pdf
• Copywriting essentials: 1-to-1
• Copywriting essentials: 1-to-1 (Part 2)
• 1 to 1 Rule Checklist.pdf
• Copywriting essentials: AIDA
• Copywriting essentials: AIDA (Part 2)
• AIDA Worksheet.pdf
• Copywriting essentials: PASOP
• Copywriting essentials: PASOP (Part 2)
• PASOP Worksheet.pdf
• Copywriting essentials: How to be specific
• Copywriting essentials: How to be specific (Part 2)
• Storytelling: Why stories in email?
• Storytelling: Hooks
• Storytelling: Hooks (Part 2)
• Storytelling Checklist.pdf
• Storytelling: Voice
• Storytelling Checklist.pdf
• MODULE 2: Write 10x emails: Quiz

MODULE 3: 10x Copywriting Techniques

• How to use this module
• Bag of Tricks Cheatsheet.pdf
• Copywriting techniques: The open loop
• Copywriting techniques: The open loop (Part 2)
• Copywriting techniques: The Battlefield Principle
• Copywriting techniques: The Battlefield Principle (Part 2)
• Copywriting techniques: The CPTS Technique
• Copywriting techniques: The CPTS Technique (Part 2)
• Copywriting techniques: The Superman Principle
• Copywriting techniques: Future pacing
• Copywriting techniques: Future pacing (Part 2)
• Copywriting techniques: The Even If Technique
• Copywriting techniques: The Even If Technique (Part 2)
• Copywriting techniques: Loss aversion
• Copywriting techniques: Loss aversion (Part 2)
• Copywriting techniques: Urgency
• Copywriting techniques: Scarcity
• Copywriting techniques: Ask for what you want
• MODULE 3: 10x Copywriting Techniques: Quiz

MODULE 4: Optimize 10x emails

• How to use this module
• Test your opt-in bait
• Why your opens and clicks suck
• Why you don’t always have to sell hard
• A/B testing
• INTERVIEW: Ry and Jo talk about common email mistakes
• INTERVIEW: Ry and Jo talk about personalization
• INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
• MODULE 4: Optimize 10x emails: Quiz

BONUS: How to find your message

• How to find your message: Surveying
• How to find your message: On-site polls
• How to find your message: Review mining
• Amazon Review Mining Worksheet.docx
• How to find your message: Interviews
• Competitor content audits
• Content Audit.pptx
• The 5 stages of awareness
• What stage of awareness is my visitor in?

BONUS: Recorded workshops and bonus training

• Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
• How to plan your SaaS email campaign.pdf
• Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
• How to write your SaaS email campaign.pdf
• Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
• Sales Workshop 1.pdf
• Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
• Sales Workshop Part 2.pdf

Resources

• All 10x Emails worksheets, cheatsheets, checklists and templates
• Tools to make emails perform insanely well
• Tools for more opt-ins and landing pages
• Templates
• How to use Drip to send better sequences
• Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

Office Hours Recordings

• Session 1: Sales Emails
• 10x Emails Office Hours #1.pdf
• Session 2: SaaS Emails
• Session 3: SaaS Emails
• Session 4: SaaS Emails

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