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10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What’s included?

72 videos 29 files 2 text files

MODULE 1: Plan 10x emails

All businesses are email businesses
The 3:1 Rule
3 to 1 Planner.pdf
The segmentation essentials
Segmentation Worksheet.pdf
A deeper look at segmentation
Segmentation.pdf
Segmentation Worksheet – Start Here.pdf
How to plot a drip or lead nurturing campaign
How to plot a drip or lead nurturing campaign (Part 2)
Fibonacci Planner.pdf
How to plot a drip or nurturing campaign.pdf
How to structure the content of your drip campaign
How to structure the content of your drip campaign (Part 2)
PASOP Worksheet.pdf
How to plot a SaaS onboarder
How to write a SaaS email campaign.pdf
Bag o’ emails
Bag O’ Emails.pdf
Newsletters: You need a USP
Value Proposition Scorecard.pdf
Newsletters: What should I write about?
Newsletters: What should I write about? (Part 2)
MODULE 1: Plan 10x emails: Quiz

MODULE 2: Write 10x emails

How to use this module
Copywriting essentials: From lines
Copywriting essentials: From lines (Part 2)
From Line Checklist.pdf
Copywriting essentials: Subject lines
Copywriting essentials: Subject lines (Part 2)
Subject Line Formatting Checklist.pdf
Email Subject Line Formulas.pdf
Copywriting essentials: 1-to-1
Copywriting essentials: 1-to-1 (Part 2)
1 to 1 Rule Checklist.pdf
Copywriting essentials: AIDA
Copywriting essentials: AIDA (Part 2)
AIDA Worksheet.pdf
Copywriting essentials: PASOP
Copywriting essentials: PASOP (Part 2)
PASOP Worksheet.pdf
Copywriting essentials: How to be specific
Copywriting essentials: How to be specific (Part 2)
Storytelling: Why stories in email?
Storytelling: Hooks
Storytelling: Hooks (Part 2)
Storytelling Checklist.pdf
Storytelling: Voice
Storytelling Checklist.pdf
MODULE 2: Write 10x emails: Quiz

MODULE 3: 10x Copywriting Techniques

How to use this module
Bag of Tricks Cheatsheet.pdf
Copywriting techniques: The open loop
Copywriting techniques: The open loop (Part 2)
Copywriting techniques: The Battlefield Principle
Copywriting techniques: The Battlefield Principle (Part 2)
Copywriting techniques: The CPTS Technique
Copywriting techniques: The CPTS Technique (Part 2)
Copywriting techniques: The Superman Principle
Copywriting techniques: Future pacing
Copywriting techniques: Future pacing (Part 2)
Copywriting techniques: The Even If Technique
Copywriting techniques: The Even If Technique (Part 2)
Copywriting techniques: Loss aversion
Copywriting techniques: Loss aversion (Part 2)
Copywriting techniques: Urgency
Copywriting techniques: Scarcity
Copywriting techniques: Ask for what you want
MODULE 3: 10x Copywriting Techniques: Quiz

MODULE 4: Optimize 10x emails

How to use this module
Test your opt-in bait
Why your opens and clicks suck
Why you don’t always have to sell hard
A/B testing
INTERVIEW: Ry and Jo talk about common email mistakes
INTERVIEW: Ry and Jo talk about personalization
INTERVIEW: Ry and Jo talk about measuring your email copy’s success and The 10x Goal
MODULE 4: Optimize 10x emails: Quiz

BONUS: How to find your message

How to find your message: Surveying
How to find your message: On-site polls
How to find your message: Review mining
Amazon Review Mining Worksheet.docx
How to find your message: Interviews
Competitor content audits
Content Audit.pptx
The 5 stages of awareness
What stage of awareness is my visitor in?

BONUS: Recorded workshops and bonus training

Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
How to plan your SaaS email campaign.pdf
Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
How to write your SaaS email campaign.pdf
Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
Sales Workshop 1.pdf
Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
Sales Workshop Part 2.pdf

Resources

All 10x Emails worksheets, cheatsheets, checklists and templates
Tools to make emails perform insanely well
Tools for more opt-ins and landing pages
Templates
How to use Drip to send better sequences
Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016

Office Hours Recordings

Session 1: Sales Emails
10x Emails Office Hours #1.pdf
Session 2: SaaS Emails
Session 3: SaaS Emails
Session 4: SaaS Emails

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